This website belongs to Safe Drive Systems – you can find our full details below. This privacy policy explains how Safe Drive Systems uses personal information we collect via this site. We are committed to protecting your privacy and we take all reasonable precautions to safeguard personal information. This website may contains links to other websites. We encourage you to read the privacy statements on the other websites you visit.
1. What kind of information do we collect?
Sign-up details: If you register or sign up for events, newsletters or publications on the site, we will ask you for personal information such as your name, email address and other contact details such as a contact phone number.
Feedback and surveys: We may also ask you for feedback about Safe Drive Systems or to complete surveys.
Online activity: When you use our website, we obtain information about the device from which you accessed it, your visits and use of the website including your IP address, location, browser type and version, referrer and activity. We record your activity and preferences when visiting the site through the use of cookies (see “Cookies”, below).
Your posts and communications: If you post content or communicate via the site, we may also ask for your name, occupation and the organisation you may work for. We also store and monitor your content and communications.
Purchases: If you purchase products via the website we will collect your name, organisation details, email and postal address, telephone number and payment details.
2. What do we do with information we collect and what is our legal basis for this?
Third party processors: As is indicated below, we may use third party platforms and processors to deliver newsletters, process applications, event registrations, tickets or publication sales, payments, surveys, and any request to update your data contact preferences. In using these third parties we are pursuing our legitimate interest to use third party technology to achieve greater efficiency within our organisation. To balance our interests against yours, we have taken steps to ensure these third parties maintain appropriate technical and organisational measures to keep your personal information secure.
Sign-up details: If you sign-up for us to send you newsletters, publications and other information about Safe Drive Systems, our partners and activities (see “Marketing” section below), we will use your personal information to send these to you. Our legal basis for doing this is your consent. You have the right to withdraw this consent at any time, as explained in the “Marketing” section below. If you are given the opportunity to sign-up, register for an event, or programme, or to create a personal profile through Facebook or Twitter, Facebook and Twitter will make your email address registered to your Facebook or Twitter account available to Safe Drive Systems, and Safe Drive Systems will use the email address to enable you to log in to the particular platform. Our legitimate interest in doing this is the use of third party platforms for business efficiency and ease of registration for users.
Purchases: If you buy products, or make a purchase via the website we will use the information provided to fulfil your order. We use third party systems to process your purchase and take payment. The payment processing organisation will be the data controller of your information for the purpose of processing the transaction, and may process your information. Please read the terms and conditions before completing your purchase and making payment.
If you wish to purchase Safe Drive Systems products you will be directed to Safe Drive Systems’s checkout.
Our legal basis for processing this information is your explicit consent. You have the right to withdraw this consent at any time – if you would like to do this, please just follow the steps explained in the “Marketing” section below.
However, we remain the controller of your personal information in this arrangement – these third parties only process your personal information in line with our instructions.
Feedback and surveys: If you agree to give us feedback or complete a survey, we will use the information to improve our work and activities. If you agree to participate in any survey that will form part of any research project, we will tell you at the time you take part how your information will be used for the particular research project or programme, and how long it will be kept for.
Research: If you agree to take part in any research we will use your information for the purpose of that research project or programme. Full details of how your personal information will be used will be given to you at the time you agree to participate; this could include to inform the development of a new product or system other initiative, being incorporated into reports or other research outcomes, and may include being publicly displayed on web pages relating to the particular research project or programme.
Online activity: The information that we obtain about your device helps us to monitor the website and keep it secure. The cookies we use tell us how you use the site and what pages you have visited. In pursuing these activities, we use our legitimate interest of monitoring and improving the performance of the site, and its security, to help us understand more about our customer’s interests and preferences and to inform our marketing strategy. Some of these cookies are used for remarketing purposes and, if you agree, will be used to send you tailored advertisements. For more information, see “Cookies” below.
Posts and Communications: If you post any comments on the website, any personal information you agree to provide will be displayed publicly on the website along with your comments.
Social media interaction: We use a third party providers to check whether the people whose contact email addresses we have collected have registered with those email accounts on social media platforms, such as Facebook or Twitter. For all kinds of information collected: Please make sure that any personal details you provide are accurate and up to date, and let us know about any changes. Please get consent first before giving us anyone else’s information.
The nature of Safe Drive Systems’s work means we often work in partnership with other organisations, however, we will not share your information with any other organisation unless we have your permission first, unless we have a legitimate interest to do so (see section 5 below).
We may also use your information to carry out analysis and research to improve our services and products, customise our website and its content to your particular preferences, notify you of any changes to our website or to our activities that may affect you, to prevent and detect fraud and abuse, and to protect other users.
However you choose to engage with or support Safe Drive Systems, we may retain your information for our own legitimate business interests for statistical analysis purposes, in order to review, develop and improve our business activities. In this situation, we will only keep any personal information if it is necessary to do so, and will always put in place appropriate safeguards, including where possible anonymising or minimising the data retained.
We use a third party to provide cloud based data security, storage and disaster recovery service to backup data that we hold.
3. How long will we keep your information for?
General principle: We will only keep any personal information that you provide to us for as long as is necessary to fulfil the purpose for which you gave us the information and we will securely delete information when it is no longer needed for that purpose, as explained in more detail below.
Purchases: If you buy a products on line or purchase over the phone or via this site or via Safe Drive Systems’s, we will also keep your information on our customer database and to tell you about future similar products or systems available for sale. If you do not wish us to contact you about future events or publications for sale please let us know by writing to us or emailing us at the at the contact details below.
Consent: We keep records of consent, and any withdrawal of consent, on our files for as long as your personal information is being used in-line with that consent and for a period of 6 years after the consent is withdrawn (unless otherwise requested by you).
Research: If you agree to take part in any research your personal information will be kept for as long as it is of value to Safe Drive Systems and the wider research community, and for as long as may be specified by any external research funder, patent law, legislative and other regulatory requirements. Research data shall be reviewed at least every 5 years to consider its continued value to Safe Drive Systems, and personal data
Posts and communications: any information that you post on the website shall only be kept and displayed for such time as the subject matter to which is relates is publicly displayed.
4. Marketing
If you sign up to our mailing list we will use your details to keep you informed about latest news, blogs, programme updates, research, publications, event details, jobs and funding opportunities, and may request feedback, including our annual audience survey.
We use third party providers to deliver our e-newsletters. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. We currently use Mailchimp,
If you no longer want to receive marketing communications from us, you can unsubscribe from our mailing list at any time by please clicking the unsubscribe link, at the bottom of our emails or by emailing admin@Safe Drive Systems.co.uk detailing your name and email address. If you are given the opportunity to update your contact preferences in any email from us, this will link sent to you. If this function is not made available, please email us at the above address with your preference updates.
We use third party remarketing services to tailor advertising to you based upon your browsing history on this website, for more information see “Cookies” below.
5. Who else has access to your information?
We may share your information with our partners and companies who help us to operate this site, and if you register to attend an event or apply to one of our programmes or indicate interest in any other activity detailed on the site, we may share your details with the companies/organisations and individuals who help us to fund, organise and operate the events, grant programmes and other activities. Our legal basis for doing this is to pursue our legitimate interest of being able to work collaboratively with other organisations to operate and administer the, programme or activity. Some of these organisations may process your information in countries outside the EEA, such as the United States, where data protection laws are not the same as in the EEA. Rest assured that we will always ensure any transfer is subject to appropriate security measures to safeguard your personal data. Where transfers are necessary to countries where data protection has not yet been declared to be adequate, we rely on GDPR Article 49(1)(c) for these transfers. Full details of these organisations, confirmation of where they would process your personal information, and details of the steps we have taken to safeguard your personal data will be provided as part of the online data collection process.
Comments, blogs and other information which you post on the site are displayed publicly and can be viewed by other users. Please do not display personal information which may identify you or anyone else. We are not responsible for the protection or security of information which you post in public areas.
We may disclose your personal information to law enforcement agencies if required by law (in which case our legal basis for doing this is for compliance with a legal obligation), or to protect or defend ourselves or others against illegal or harmful activities (in which case, our legal basis for doing this is the pursuit of these legitimate interests).
6. Cookies
This site uses cookies. Cookies are small text files that are placed on your computer by websites you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to site owners. Most web browsers allow some control of most cookies through browser settings.
This site uses cookies that are strictly necessary to enable you to move around the site or to provide certain basic features, such as logging into secure areas.
The site also uses performance cookies which collect information about how you use the site, such as how you are referred to it and how long you stay on certain pages. This information is aggregated and therefore anonymous and is used to improve the performance of the site. If you want, you can block cookies by changing the settings on your browser. Please note that some of the features of the site may not work if you choose to block cookies. To find out more about cookies, see our Cookie Policy.
We also use third party tracking cookies for remarketing, including Google Adwords. These third parties help us to send you tailored advertisements about Safe Drive Systems, that we think may be of interest to you, based on what parts of Safe Drive Systems websites you have viewed. The advertisements will be shown to you on other search results pages, or on sites within Google’s or any other third party display network. We do not collect any identifiable information through the use of these third party remarketing services.
7. Security
We take steps to protect your personal information and follow procedures designed to minimise unauthorised access or disclosure of your information. If you have a password for your account on this site, please keep this safe and do not share it with anyone else. You are responsible for all activity on your account and must contact us immediately if you are aware of any unauthorised use of your password or other security breach.
8. Contacting us, exercising your rights and complaints
You are legally entitled to know what personal information we hold about you and how that information is processed, which includes the right to:
- know what information we hold about you
- ask us to correct any mistakes in your information which we hold
- ask us to delete your personal information
- ask us to stop using your personal information or restrict how we can use it, for example if you feel it is inaccurate or no longer needs to be used by Safe Drive Systems
- to object to us using of your personal information
- to object to any automated decision making that we may do using your personal information
If our information is incorrect or out of date, please provide us with information to update it. If you want us to delete, restrict or stop using any information we hold about you, please explain the reasons why you are asking this. If you are unhappy with how we are using your information, again please explain to us the reasons and we will investigate the matter.
You can also write to the same address if you have a complaint about this policy.
If you are unhappy with how any data rights request or complaint has dealt with you have the right to complain to the Information Commissioner:
9. Changes to the privacy policy
We may change this privacy policy from time to time. We will notify you of any changes that relate to information we already hold about you, where practicable. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website.